The third edition of our best selling Mastering In-House SEO series... In-House SEO Success.

Featuring insights from 28 more leading in-house SEOs!

Blue Array are back with a 3rd edition of the Amazon best selling Mastering In-House SEO series! This year we're bringing 28 more new and legacy contributors including:

Simon Glanville
Rejoice Ojiaku
Carly Steven
Steven van Vessum

“Creating the buy-in you need to be successful as an SEO within a large organization can be tricky at best. That’s why I highly recommend this book with real tips from real in-house SEOs.”

Mordy Oberstein - Head of SEO Branding, Wix

“Your SEO journey on steroids. This book offers you so much information and action items. From taking inspiration for the day-to-day things to taking big strategic decisions, you can now have a go-to tool in your hands..”

Dimitris Drakatos - Head of SEO & ASO, Paired

Simon Schnieders, Founder of Blue Array shares why he published this book

“We’re incredibly proud at Blue Array to have compiled our third in-house SEO publication. Previous editions have been Amazon best sellers and proven to be invaluable to both in-house and agency practitioners.

For agency owners and freelancers, the book serves to help understand the struggles in-house people have, and therefore to help run better agencies and consultancies. For in-house folks, we hope this third edition serves to educate, captivate and possibly even commiserate.

I am beyond excited to share this book again with the SEO community and deliver a record number of contributing co-authors, each with their unique perspectives.”

Our Co-authors

Simon Glanville

Simon has more than 10 years of experience in SEO, with all of that coming in-house. After graduating with a journalism degree, he started out in general digital marketing before deciding to specialise in SEO.

Rejoice Ojiaku

MSc Marketing graduate, Rejoice started her career in a graduate scheme as a Junior SEO Executive. She has worked her way up to being a Content Strategist as well as a Co-Founder/Partnership & Community Manager for B-DigitalUK whilst being an Award-Winning Diversity & Inclusion Advocate in 2021.

Matt Johnson

Matt Johnson leads the Organic Growth team at GoCardless - a payments fintech - where he built the SEO function from the ground up, and led the scale up to dominate the financial SERPS.

VIEW ALL CO-AUTHORS