Felix Welckenbach
International SEO & Digital Marketing Consultant
A/B testing is not a widely adopted practice in SEO yet. However, it is a powerful method SEOs can use to validate, measure and quantify their ideas and initiatives with. Felix goes through the core concepts you need to know around this type of testing.
About Felix
Felix has worked in Search for over a decade, starting his career in SEO for an online dating agency in Hamburg. Over the years, he has worked in several industries, culminating in a Senior Manager role for an enterprise company in the travel industry in London. Recently, Felix launched his own consultancy to work with corporate clients to improve their SEO and digital marketing.
Scientific SEO: A Test-Driven Approach To Validating SEO
“…By applying a scientific approach to SEO, we were able to measure the impact of any site feature we thought might be beneficial. A/B testing allowed us to evaluate our ideas for both organic traffic and conversion rate, which gave us a quantifiable and compelling case and helped with prioritisation. This helped us secure resources and advance the cause of SEO with engineers, C-level executives and other stakeholders. Overall, split testing improved the perception of SEO all throughout the company.”
