Jonathan Jones
Former Organic Performance Lead, MoneySuperMarket Group
Shifting away from link building as the primary source of inbound traffic, Jonathan decided he wanted to create better content. And so he dug into the data to uncover what MoneySuperMarket's audience wanted to read about. Here is the tale of this transition.
About Jonathan
Jonathan started his first business — a free web hosting service — at the age of 16. To build his client base, he learned SEO and never looked back. After joining an agency where he worked with several big brands like Toyota and Natwest, Jonathan jumped to in-house SEO with MoneySuperMarket. He has recently taken a position as the Director of SEO with Forbes.
Data-Led Journalism: How We Created Pages More People Wanted To Read
“…When I joined MoneySuperMarket, we were creating very standard pages and putting the emphasis on link building. With this project, we flipped the script: we created high-quality content that was engaging and useful for customers. Thanks to the better content, we not only increased engagement, but also the number of links to our site without any extra effort on our part.”
