https://inhouseseo.co.uk/co-authors daily 0.75 2022-12-01 https://inhouseseo.co.uk/co-authors/emirhan-yasdiman monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/7ae1c68e-a79b-4b7c-b814-20c9fd3337c0/Portrait_Emirhan_Yasdiman_v2.png Co-authors - Emirhan Yasdiman - About Emirhan Coming soon https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Emirhan Yasdiman https://inhouseseo.co.uk/co-authors/steven-wilson-beales monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/44da504d-b08f-41ac-b618-6673c2d49bcc/14_Steve_Wilson__01.png Co-authors - Steven Wilson-Beales - About Steven Steven has been working with digital content for the last twenty years - helping brands like Universal Music, Ministry of Sound and now Global, tap into wider audiences and greater loyalty. Although, Steven has spent the majority of his career managing Editorial teams, he always remembers a brief stint at an agency when a single SEO specialist did their magic with a crawler and a spreadsheet to unearth in 30 mins what would have taken editors weeks to research. He's been hooked on SEO ever since. https://www.linkedin.com/in/swilsonbeales/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Steven Wilson-Beales https://inhouseseo.co.uk/co-authors/nick-wilsdon monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/79c1847c-ba53-41f7-a20a-c65dba9cc80b/021_Nick+Wilsdon_NoBACK.png Co-authors - Nick Wilsdon - About Nick SEO was about trying to open the ‘black box’ of Google when Nick Wildson joined the digital industry. Two decades on, he is an experienced marketer and strategist with a particular expertise in cross-platform campaigns. Nick is passionate about digital performance, integrated campaigns and generally joining up the dots. With a proven track record in everything from digital strategy to affiliate marketing and more, he shares his insights from working for one of the world’s biggest brands. Linkedin.com/in/nickwilsdon/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Nick Wilsdon https://inhouseseo.co.uk/co-authors/felix-welckenbach monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Felix Welckenbach https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/730a2342-c570-4bb6-921d-0e9d4573f411/Portrait_Felix%2BWelckenbach_v2.png Co-authors - Felix Welckenbach - About Felix Felix has more than a decade of international marketing expertise focussed on growing digital businesses. He started his SEO journey working at online-dating site ParshipMeetGroup before progressing to senior roles at live-entertainment company Eventim and then travel brand Expedia. He’s been in-house, worked as a consultant and currently works at Berlin-based travel firm HomeToGo. Linkedin.com/in/welckenbach/ https://inhouseseo.co.uk/co-authors/steven-van-vessum monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/7c7eae1c-5e63-40e1-9e6a-76a3ab8d8b99/024_Steven+Van+Vessum_NoBACK.png Co-authors - Steven van Vessum - About Steven Doing SEO since 2007 and ‘still in love with it’, Steven has progressed from a number of digital-marketing and SEO roles into co-founding a real-time SEO auditing and content change-tracking platform, ContentKing. As a result, he and his team have unique insight into the most common issues that have a negative impact on SEO performance. Linkedin.com/in/stevenvanvessum/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Steven van Vessum https://inhouseseo.co.uk/co-authors/carly-steven monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/b63e4452-8811-46e2-91ab-c9195c5c6b1b/Portrait_Carly_.png Co-authors - Carly Steven - About Carly Carly is an SEO veteran of the digital media industry, having worked in the field for over ten years. The Daily Mail was her introduction to both SEO and the newsroom, and she has been drawn to both ever since. After her time at The Mail, she served as a consultant for The Montreal Gazette, worked for City AM, and is now the Head of SEO for The Sun. Linkedin.com/in/carlywilkiesteven/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Carly Steven https://inhouseseo.co.uk/co-authors/dominik-schwarz monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Dominik Schwarz https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/20c2b72b-2150-4d54-9c91-56b24134e6b8/Portrait_Dominik_Schwarz_v2.png Co-authors - Dominik Schwarz - About Dominik Dominik started building websites when he was 13 and founded an early web-hosting company, so is a highly experienced digital practitioner. His long history of working in the online industry spans corporate and agency roles, working on SEO alongside marketing and strategy. He now heads up inbound marketing as Chief Inbound Officer at holiday-rentals leader HomeToGo, alongside leading Vertical Inhouse, an organisation that provides resources for in-house SEOs. As a longstanding champion of in-house SEO, this year he’s revisited his call for greater professionalisation within our sector – with an even greater sense of urgency. Linkedin.com/in/dominikschwarz/ https://inhouseseo.co.uk/co-authors/rejoice-ojiaku monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Rejoice Ojiaku https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/c795142b-1d87-4146-978b-24f5d6a88189/Rejoice_edited.png Co-authors - Rejoice Ojiaku - About Rejoice MSc Marketing graduate, Rejoice started her career in a graduate scheme as a Junior SEO Executive. She has worked her way up to being a Content Strategist as well as a Co-Founder/Partnership & Community Manager for B-DigitalUK whilst being an Award-Winning Diversity & Inclusion Advocate in 2021. She has worked with many known brands such as Superdrug & Nestle Waters and has developed her expertise in Content Strategy as well as ASO (App Store Optimisation) allowing her to be invested in user journey and intent. https://inhouseseo.co.uk/co-authors/mordy-oberstein monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/6b732209-4460-461d-adf7-43ff4d9b99a4/019_Mordy+Oberstein_noBACK.png Co-authors - Mordy Oberstein - About Mordy Israel-based SEO veteran Mordy describes himself as an SEO educator. That’s perhaps not surprising, as he is a qualified teacher, but these days, his role is to evangelise the WIX platform as its official SEO liaison. Mordy has learned a great deal about SEO by working in many parts of the sector, including time spent with SEO tool vendor Rank Ranger. Linkedin.com/in/mordy-oberstein-12551715/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Mordy Oberstein https://inhouseseo.co.uk/co-authors/stefan-mustieles monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/9274f5ff-fe37-47bb-a39c-7246b1ab6198/008_Stefan_edited.png Co-authors - Stefan Mustieles - About Stefan Stefan, who is based on Merseyside, has worked as an in-house SEO at some of the UK's leading brands. Starting his career at MoneySupermarket, and going on to key roles at Shop Direct, Make It Cheaper (now Bionic) and BestVPN a global affiliate VPN review site. Even during a brief stint agency side, Stefan worked as an extension to in-house teams at brands such as Tesco, Regatta and Furniture at Work. Currently, Stefan is Senior SEO Manager at The Priory and whilst he is passionate about technical SEO, he specialises in overall SEO strategy as he understands what it takes to grow a business year on year when it comes to traffic and revenue. https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Stefan Mustieles https://inhouseseo.co.uk/co-authors/violette-moussavi monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Violette Moussavi https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/5338e4a2-081f-4d22-83c6-f6370df57d66/025_Violette+Moussavi_noBACK.png Co-authors - Violette Moussavi - About Violette After six years in a range of SEO roles, including in-house and agency positions, Violette is currently running the marketing department for GreenDropShip.com from its Los Angeles office. The US-based company distributes organic and natural groceries, as well as body-care and wellness products, to ecommerce retailers. Violette also works as an SEO Consultant, implementing organic-growth initiatives for emerging brands that want to improve search visibility.. Linkedin.com/in/violettem/ https://inhouseseo.co.uk/co-authors/sarah-mcdowell monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/38011f15-0138-4740-a077-4f27bce7db9e/Sarah+McDowell+V2.png Co-authors - Sarah McDowell - About Sarah Sarah has been working in digital marketing and specialising in SEO since 2012. Over the years she has gained a wide variety of experience working both in-house and agency side. Alongside SEO, podcasting is a passion of hers and has recently launched her fourth show, called The SEO Mindset with cohost Tazmin Suleman. This means she's recently landed herself a perfect role working for Captivate, a podcast hosting company, as an SEO manager. When pitching ideas for this book Sarah decided to use this opportunity to talk about something that is important to her. How to be a lgbtq+ ally when it comes to websites, marketing and SEO. https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Sarah McDowell https://inhouseseo.co.uk/co-authors/antonis-konstantinidis monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Antonis Konstantinidis https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/b7974dea-fdf2-48b2-84c3-612b7f9a09dd/Portrait_Antonis.png Co-authors - Antonis Konstantinidis - About Antonis Helping Betfair’s Greek blog attract more traffic was Antonis’ introduction to the world of SEO. Since then, he has worked primarily in SEO leadership roles throughout Europe and the UK. Antonis currently works for EF English Live as their Head of SEO and Content Marketing. Linkedin.com/in/antoniskonstantinidis/ https://inhouseseo.co.uk/co-authors/ryan-jones monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Ryan Jones https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/dca6b629-dba1-4367-890a-77f94377a53d/006_RyanJones___OUT+copy.png Co-authors - Ryan Jones - About Ryan Ryan has been ranking websites since he was 16 years old and now possesses over 7 years of SEO experience at the age of 23. In 2020, he made the move in-house with Land of Rugs and has since prided himself on outranking industry behemoths with a much smaller budget! A keen advocate promoting young talent within SEO, Ryan loves to amplify the work of other young SEOs, showing you don't need 20 years’ experience to rank websites. https://inhouseseo.co.uk/co-authors/kelly-johnstone monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Kelly Johnstone https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/6d00ddba-2eec-4289-a2b8-2485d198fd70/Kelly+Johnstone_edited_.png Co-authors - Kelly Johnstone - About Kelly Kelly's worked in the third sector, B2B and B2C, but has always focused on creating content that helps to explain complex subjects in an easy way. Starting by teaching herself Google Analytics, she ‘fell’ into marketing and found a passion for content and SEO, supported by data. She's an advocate for customer-first content strategies and is currently the Head of Content at Staysure Group, managing content and social media across multiple insurance brands. https://inhouseseo.co.uk/co-authors/matt-johnson monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Matt Johnson https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/7472dc11-ff92-409b-9e23-391f5b0382f2/012_MattJ_2.png Co-authors - Matt Johnson - About Matt Matt Johnson leads the Organic Growth team at GoCardless - a payments fintech - where he built the SEO function from the ground up, and led the scale up to dominate the financial SERPS. This year his team scooped up the award for the ‘Best Use of Search in Finance’ at the Global Search Awards. He has consistently delivered successful SEO strategies for the likes of PhotoBox, Currys PC World, & Warner Music Group. https://inhouseseo.co.uk/co-authors/lidia-infante monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/3af1eec3-0915-4957-8ddc-c21d9da285f5/010_Lidia_.png Co-authors - Lidia Infante - About Lidia Lidia Infante is the Senior SEO Manager at Sanity.io and former Senior International SEO Manager at BigCommerce. Her BSc in Psychology and Master in Digital Business help her to think in the right way whilst pushing the SEO forward for international businesses across Europe and the US. Lidia is an experienced speaker at industry-leading SEO and marketing related conferences including BrightonSEO, UnGagged, WeLoveSEO amongst others. Lidia has a passion for engaging with the SEO community through featuring on SEO related podcasts, webinars and industry related awards. https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Lidia Infante https://inhouseseo.co.uk/co-authors/daniel-harrison monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/c55a963b-a328-453d-9bc9-58effc89164b/DanielH_New2.png Co-authors - Daniel Harrison - About Daniel Dan has worked on leading automotive websites for more than 20 years, building and growing brands such as parkers.co.uk, honestjohn.co.uk and most recently heycar.co.uk, focussing primarily on content, SEO and driving a news agenda. A multi award winner, he has a proven track record of drawing and maintaining audiences and has a thorough understanding of needs, desires and motivations. He's a strong believer that multi-disciplinary teams are the difference between good SEO and outstanding SEO. Dan has extensive experience of managing successful teams both from within his core editorial skillset and more broadly across the businesses that he has been involved in. www.linkedin.com/in/that-daniel-harrison https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Daniel Harrison https://inhouseseo.co.uk/co-authors/simon-glanville monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/e7a78d3d-7169-443e-978f-08e972932cf8/Simon_Glanville.png Co-authors - Simon Glanville - About Simon Simon has more than 10 years of experience in SEO, with all of that coming in-house. After graduating with a journalism degree, he started out in general digital marketing before deciding to specialise in SEO. He spent six years leading the SEO efforts at discount code app and website vouchercloud, and he’s currently the Head of SEO at global publisher Future Publishing, home to the likes of TechRadar, PC Gamer and Woman&Home. His main area of focus is technical SEO. https://www.linkedin.com/in/sglanville/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Simon Glanville https://inhouseseo.co.uk/co-authors/alina-ghost monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Alina Ghost https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/b447f4b8-6fa7-43ee-bd7f-96ab336038a5/Portrait_Alina_Ghost_v2.png Co-authors - Alina Ghost - About Alina Alina discovered SEO when she began copywriting. After two years at Carpetright, she moved deeper into digital marketing, working for Debenhams before stepping into a more consultancy-based role as Marketing Manager at Tesco. She moved on to become SEO Manager for Amara where she led a team of 5. Alina currently runs a podcast called “SEO With Mrs Ghost”, where she discusses industry topics with other leading SEO figures. Linkedin.com/in/alina-ghost-1026a050/ https://inhouseseo.co.uk/co-authors/dimitris-drakatos monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/f7e8fd96-9389-43f2-b7e9-ea9434990cc9/004_Dimitris_Drakatos_v01.png Co-authors - Dimitris Drakatos - About Dimitris Formerly at UK fintech unicorn Revolut, and Peanut app (Apple's Best of 2021) since September 2022 Dimitris has been the Head of SEO & ASO at startup Paired, the #1 app for couples. A passionate digital marketer and SEO manager with more than eight years of experience across inbound and digital marketing, Dimitris is convinced every SEO can make a difference. Linkedin.com/in/dimitrisdrakatos/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Dimitris Drakatos https://inhouseseo.co.uk/co-authors/itamar-blauer monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/a1d755f1-80ab-4037-95a1-ad981ef76e6b/16_Itamar_001.png Co-authors - Itamar Blauer - About Itamar Itamar is the author of Keywords for SEO and the host of the SEO Unplugged podcast. Itamar publishes various educational SEO content across social media and his website. As well as being an SEO consultant and trainer, he is the SEO manager at influencer marketing agency Cure Media. https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Itamar Blauer https://inhouseseo.co.uk/co-authors/james-charles-connington monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - James-Charles Connington https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/75c95188-6d30-4d87-9b4e-6c95cfde0483/15_JC_001.png Co-authors - James-Charles Connington - About James-Charles Guiding in-house teams for over a decade at Casio, Cancer Research UK and now Philip Morris, JC Connington has super-charged SEO strategies for a variety of brands. But it’s his energy, empathy and relentless advocacy to break down business siloes that has helped him get things over the line. He is neurodivergent and lives in the open sea; annually swimming triple 5k’s and surfing on his days off. Years ago, as he was about to embark on his PhD in hermeneutics – he turned to music and for years toured the world with his 2 bands, Junkstar and Omega having written a #2 UK single. He also featured as a regular music pundit on BBC5 live. In 2021, JC won the first of two awards – the International C3 Search Award for ‘Small team, Big return’ and a UK search campaign award. The same year, he began to mentor disenfranchised teenagers in the South-East to boost their client’s SEO. Now at Philip Morris, he is enjoying once again ‘bringing a little bit of rock n’ roll to the team, and their content marketing’. https://inhouseseo.co.uk/co-authors/tom-beck monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/4dc8589e-fa00-4643-8e9f-a91653af6451/011_Tom_Bek.png Co-authors - Tom Beck - About Tom Tom has 5 years experience in SEO and has been working at John Lewis for the past year as a Senior SEO Executive. After graduating with a degree in foreign languages, he’s acquired an extensive background in both agency and in-house SEO, working in particular in the UK and DACH markets. In the book he shares insights on why Semantic SEO is the future of content. https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Tom Beck https://inhouseseo.co.uk/co-authors/limor-barenholtz monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Limor Barenholtz https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/d11ef026-0777-48fb-85e1-87f523b7531b/Limor_noBack.png Co-authors - Limor Barenholtz - About Limor Limor says that she lives and breathes technical SEO, after spending more than a decade-and-a-half working in a variety of organic and paid online-marketing roles. Limor’s career highlights include spending six years at a major international agency, and eight years working as an in-house SEO. Most recently – and during Lockdown – she’s taken on the challenge of running SEO in-house at Similarweb, where she’s focussed on enabling growth. Linkedin.com/in/lem44/ https://inhouseseo.co.uk/co-authors/paula-alvarez monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Paula Alvarez https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/147f45b1-de51-43d8-b37d-c9b395a7b66e/013_Paula.png Co-authors - Paula Alvarez - About Paula Paula Alvarez is the Search Expert Nutrition Latam at Nestle and former SEO Manager at Punto Rojo and Think Thanks. Her background is Social Communication and Journalism working for online enterprises. Was the door to know SEO and develop her career working with different industries, agencies and as a freelance consultant. She is an experienced speaker at SEO conferences and seeks to publicize her passion on this activity as a teacher institutes, universities, and courses. Paula actively participate in different events and SEO communities to continue learning and spreading this activity. https://inhouseseo.co.uk/co-authors/diane-kulseth monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/f5c9a12e-b53b-4e59-b5c0-b165171cafee/Kulseth___Edited_Eyes.png Co-authors - Diane Kulseth - About Diane Diane started working in SEO in 2009, before she had enough credits for graduation. Since then, her focus has been on providing accessible experiences for all web visitors, first starting with PDF remediation for US Web Accessibility standards to now speaking to the approach SEOs should take when considering Accessibility for their websites. Now, as the Senior Solution Expert for SEO at Siteimprove, Diane gets to combine these two passions as Siteimprove works to make the web a more inclusive place for all. https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Diane Kulseth https://inhouseseo.co.uk/co-authors/amanda-white monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/92a95304-cb11-4b13-a69e-b6fe925b1e51/001_Amanda_White_Portrait.png Co-authors - Amanda White - About Amanda Amanda started her career at one of Cornwalls largest SEO agencies more than 12 years ago. Working For Argos, The Range and Laura Ashley as a link builder. I had moved down to Cornwall to surf at the local beaches and found a passion for surfing the net and working with household names. It was such a great learning curve, boardroom during the week beach by the weekend. It was the perfect balance. In a fast paced exciting environment living through the moments of brand new algorithm updates like Penguin and Panda. Since those early days of link building and learning SEO Amanda progressed further into technical SEO before moving into in-house roles. Amanda has now set up her own successful freelance SEO & PPC agency specialising in property, home, renovation and retail businesses. https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/df4fb765-cbd4-483a-8878-40edd83e17df/mihseo3-book.png Co-authors - Amanda White https://inhouseseo.co.uk/first-edition daily 0.75 2022-12-01 https://inhouseseo.co.uk/first-edition/luke-carthy monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585491272518-QI2T92GHM9INRLFZZKF4/Portrait_Luke_Carthy_v2.png First Edition - Luke Carthy - About Luke Luke Carthy is a veteran of the digital marketing and eCommerce space. He worked in-house for seven years in roles such as Marketing and eCommerce Manager before becoming an independent consultant. He now helps digital clients harness SEO, conversion optimisation and strategy implementation to build sustainable, measurable eCommerce growth. Linkedin.com/in/lukecarthy/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585489915192-WW17Z3ATXSXDHYDUW0S8/book-example.png First Edition - Luke Carthy https://inhouseseo.co.uk/first-edition/david-gerrard monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585516358852-3SNVD1OZHW33TGTDQ8NB/Portrait_David_Gerrard_v2.png First Edition - David Gerrard - About David David fell into digital marketing after completing university. After a year of working in paid search, he discovered SEO and never looked back. He spent six years in three different agencies, leading SEO for a wide portfolio of clients. Wanting a change, he jumped ship to become the in-house Team Lead SEO for heycar, an online auto marketplace based in Berlin. Linkedin.com/in/david-gerrard-40663117/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585516439672-UGCGYANSUOX6ZTOAV6UK/book-example.png First Edition - David Gerrard https://inhouseseo.co.uk/first-edition/tristram-de-silva monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585517070451-MKE5OBIUWEAG2938U5UO/Portrait_Tristram_DaSilva_v2.png First Edition - Tristram de Silva - About Tristram Tristram has been in the SEO field since the early days of 2006. Over that time, he has worked with The Digital Property Group in a senior SEO role, consulted across the fashion, health, travel and retail industries, and more recently for LiveNation, one of the largest live entertainment companies in the world. Tristram has been with Ticketmaster for over seven years and is currently their Technical SEO Manager. Linkedin.com/in/tristram-de-silva-157b626/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585516969971-H2TKQBKL3QCEU6J941XF/book-example.png First Edition - Tristram de Silva https://inhouseseo.co.uk/first-edition/fabrizio-ballarini monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585517303871-BY8D1ERVPTLXPU3ODZOE/book-example.png First Edition - Fabrizio Ballarini https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585517342428-YUA3O8K7425JJ0JY82DR/Portrait_Fabrizio_Ballarini_v2.png First Edition - Fabrizio Ballarini - About Fabrizio Fabrizio began his professional career in SEO and has been in the industry for seven years. After starting as an SEO Specialist, he worked at Ogilvy & Mather UK before joining TransferWise as Head of Organic Growth & SEO in 2015. Fabrizio is also active at conferences, speaking at events such as Turing Fest and Search Leeds. Linkedin.com/in/fabrizioballarini/ https://inhouseseo.co.uk/first-edition/alice-foster monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585755571976-O95XJUELZ0TY29EOE9LU/Portrait_Alice+%281%29.png First Edition - Alice Foster - About Alice Alice started out on a print newspaper in Cambodia and has spent more than a decade in journalism. Back in the UK, she worked across print and digital before evolving into an SEO journalist. Alice was previously SEO Content Editor at Express.co.uk and is currently SEO Editor at The Times and The Sunday Times. Based in two fast-paced newsrooms, she leads the SEO team and works to get great quality journalism to the top of Google. https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585487815913-UBPJCR16C5WHSER59CR7/book-example.png First Edition - Alice Foster https://inhouseseo.co.uk/first-edition/alina-ghost monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585517652576-IQMH85NA4OZ9LCZQFHRG/Portrait_Alina_Ghost_v2.png First Edition - Alina Ghost - About Alina Alina discovered SEO when she began copywriting. After two years at Carpetright, she moved deeper into digital marketing, working for Debenhams before stepping into a more consultancy-based role as Marketing Manager at Tesco. She moved on to become SEO Manager for Amara where she led a team of 5. Alina currently runs a podcast called “SEO With Mrs Ghost”, where she discusses industry topics with other leading SEO figures. Linkedin.com/in/alina-ghost-1026a050/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585517556094-N54Y24WKF5L40EWM6GZ3/book-example.png First Edition - Alina Ghost https://inhouseseo.co.uk/first-edition/simon-dance monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585475780672-JKK81XDUFF0P0CLL725V/book-example.png First Edition - Simon Dance https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585475960185-1VOOPPWXHZ1JAEEGLGZ5/Portrait_Simon_Dance_v2.png First Edition - Simon Dance - About Simon Simon discovered SEO while working in the affiliate space. Having built a successful career in the field over the past 15 years, he is now a leader in the space. He has served as the Head of SEO (EU) for Amazon, Director of SEO for HouseTrip, and consulted for a number of high growth businesses, including Carwow and Domain. Simon is currently the SVP Growth for Lyst, an online platform that helps fashion lovers find exactly what they want. https://inhouseseo.co.uk/first-edition/ben-howe monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585517933302-AWVKXM6M07PK2ESVU4QO/book-example.png First Edition - Ben Howe https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585518021222-NR7WOB0JLMPP4C8K2OTH/Portrait_Ben_Howe_v2.png First Edition - Ben Howe - About Ben SEO Manager Ben is a career marketer with a near-obstinate belief that bullet-proof operations are the backbone of this industry's success. He's particularly interested in the characteristics of high performing teams, and has previously helped two large generalist marketing departments establish and embed specialist functions and processes. https://inhouseseo.co.uk/first-edition/areej monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585516174146-7FSYF6B9J32VRWOIRKC5/book-example.png First Edition - Areej AbuAli https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585516191527-XQ5WNHW70U509EKGMED8/Portrait_Areej_AbuAli_v2.png First Edition - Areej AbuAli - About Areej Areej has 6+ years of blended experience in digital marketing, technical SEO, data analysis, account management and web analytics. In 2019 she started Women in Tech SEO, a community that has grown to almost a thousand members within only 9 months and culminated in a conference. Areej is a speaker at MozCon, BrightonSEO and Blue Array’s LondonSEOMeetup. She holds a BSc in Computer Engineering and an MBA in Information Technology. Linkedin.com/in/areejabuali/ https://inhouseseo.co.uk/first-edition/ben-johnson monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585516745040-SHBZBFILTA50Z76HXY82/book-example.png First Edition - Ben Johnson https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585516831193-45QQ5M3PAK7RMUW036NE/Portrait_Ben_Johnson_v2.png First Edition - Ben Johnson - About Ben Ben got his first taste of SEO with Sky's graduate programme. From then on, he immersed himself in the world of SEO, whether it was growing one of the largest history sites in the UK or managing SEO for an online start-up. These days, Ben is a freelance SEO consultant and co-founder of SiteKite.io, an automated SEO testing tool. Linkedin.com/in/ben-johnson-238716ab/ https://inhouseseo.co.uk/first-edition/jonathan-jones monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585515941445-FOV0V1C7YVLPKUG3F0OO/image-asset.png First Edition - Jonathan Jones - About Jonathan Jonathan started his first business — a free web hosting service — at the age of 16. To build his client base, he learned SEO and never looked back. After joining an agency where he worked with several big brands like Toyota and Natwest, Jonathan jumped to in-house SEO with MoneySuperMarket. He has recently taken a position as the Director of SEO with Forbes. Linkedin.com/in/jonathan-jones-at-moneysupermarket/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585515901030-MN14NEJS8PYBKB47S24F/book-example.png First Edition - Jonathan Jones https://inhouseseo.co.uk/first-edition/antonis-k monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585515586845-TD089U73LGNRNFHEPC86/Portrait_Antonis.png First Edition - Antonis Konstantinidis - About Antonis Helping Betfair’s Greek blog attract more traffic was Antonis’ introduction to the world of SEO. Since then, he has worked primarily in SEO leadership roles throughout Europe and the UK. Antonis currently works for EF English Live as their Head of SEO and Content Marketing. Linkedin.com/in/antoniskonstantinidis/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585515724676-EGB23R6SEU0CO0QT74PZ/book-example.png First Edition - Antonis Konstantinidis https://inhouseseo.co.uk/first-edition/neil-middlemass monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585515370392-6X1GBVG38DUC7GKBUKZK/Portrait_Neil_Middlemass_v2.png First Edition - Neil Middlemass - About Neil Neil has been hiring into the digital market for 15 years, with a specialisation of helping businesses to build, scale or in-house their performance marketing teams. Neil is the cofounder of Assembl, a disruptive hiring solution that aims to fix a broken recruitment market model. The platform uses intelligent automation technology, a dynamic fee structure, and in-person expertise to deliver a hiring solution tailored to the complexities of the modern market. https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585515184186-P3WOCXV75FAALM4F2D2U/book-example.png First Edition - Neil Middlemass https://inhouseseo.co.uk/first-edition/orit-mutznik monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585511519741-7QK16546NBLMUXHI4BVH/book-example.png First Edition - Orit Mutznik https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1586974054603-5CCDQGL2N3YSXEQ99N1G/Portrait_Orit_v3.png First Edition - Orit Mutznik - About Orit Orit jumped into SEO over 11 years ago, and has been leading SEO teams since 2011. After leading eToro’s SEO department for two years, she made the jump from Tel Aviv to London in 2018 to head up SilkFred’s SEO efforts. Her other skills include ASO, Content Marketing and Digital Marketing. Linkedin.com/in/oritsimu/ https://inhouseseo.co.uk/first-edition/richard-nazarewicz monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585511197804-41V48I5WDP73VA0JUOBV/book-example.png First Edition - Richard Nazarewicz https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1586966264317-PMMHV734P59I3SSGQLF2/Portrait_Richard+Nazarewicz_v3+%281%29.png First Edition - Richard Nazarewicz - About Richard Richard has worked for over 15 years in technology and digital spaces, spanning various disciplines from technical consulting for high-end enterprise servers for Hewlett Packard/Compaq to a web developer specialising in SEO in the early days. He co-founded a Spanish-based digital agency focusing on the design and development of Websites, Web apps, and SEO. Today, he is the Technical SEO Manager for the Wall Street Journal. Linkedin.com/in/richardnaz/ https://inhouseseo.co.uk/first-edition/jamie-peach monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585510801992-NQU3FQ6TTHTA28C5SRHR/Portrait_JAMIE.png First Edition - Jamie Peach - About Jamie Jamie’s career in SEO extends back over a decade, after he got his start as an SEO Executive in Ladbrokes. Since then, he has acted in primarily leadership roles, including his present position as Head of SEO, Europe for Samsung. Jamie is also a speaker at numerous industry conferences, such as International Content Marketing Summit, BrightonSEO, SEO Barcamp and eTail Europe. Linkedin.com/in/jamiepeach/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585510813953-G0G9AFLJTZAN0TVGWKAZ/book-example.png First Edition - Jamie Peach https://inhouseseo.co.uk/first-edition/kerstin-reichert monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585510431343-WCTP5VA3D7LY2WR18YZ9/book-example.png First Edition - Kerstin Reichert https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585510541274-S5YT45JTREI8HC7JJBL6/Portrait_Kerstin-Reichert_v2.png First Edition - Kerstin Reichert - About Kerstin Kerstin has been in digital marketing — and primarily SEO — for over a decade, in a career that has spanned four different countries. From SEO Director in Switzerland, Trainer in Austria and now SEO Marketing Manager in the UK, Kerstin has worked at both corporates and start-ups. She’s a speaker at industry events and a member of IAB UK’s Search Council, a body dedicated to educating professionals on better search marketing. Linkedin.com/in/kerstinreichert/ https://inhouseseo.co.uk/first-edition/sam-robson monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585505909886-I882IFP9KEIM14OTYNMD/book-example.png First Edition - Sam Robson https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585505924958-QG5GBQTYQ40GDVI19SWF/Portrait_Sam_Robson_2.png First Edition - Sam Robson - About Sam Sam has enjoyed a long career as one of the prominent SEOs in the media industry. Sam’s first media role was as SEO Executive at Future, back in 2011. He later went on to be Head of SEO and then Head of Audience Development at Future. After spending a year in 2017 as Group Audience Development Director at Time Inc., Sam returned to Future, where he is currently the Director of Audience. He is now accountable for all Future’s acquisition channels, including SEO, Social Media and PPC, with a team of 15 people based across Bath and New York. Linkedin.com/in/samedgeless/ https://inhouseseo.co.uk/first-edition/ric-rodriguez monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585505530746-RNKBFEVWY506T0PKVVKB/Portrait_Ric+Rodriguez_v2.png First Edition - Ric Rodriguez - About Ric Ric Rodriguez is an experienced search marketing consultant with a history of working with internationally renowned brands. He currently works at Yext, a NYSE listed technology company, joining last year from iProspect, where he led a team driving organic search forward for clients that partnered with their sister media agency Carat. Prior to this, Ric held roles at well-known independent digital agencies, most notably within Croud and at Hearst's iCrossing. Ric has a genuine and infectious passion for marketing and technology and is a frequent author and speaker across well-known industry events and publications. Linkedin.com/in/ricprodriguez/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585505545281-I5ME2ZA2UVXD9KNM4Q6X/book-example.png First Edition - Ric Rodriguez https://inhouseseo.co.uk/first-edition/angie-rooney monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585505170609-K1I5A9R9XC7OLXB70ABY/image-asset.png First Edition - Angie Rooney - About Angie Falling into SEO through a friend of a friend, Angie instantly gravitated to the creative and analytical mix SEO provided. Over her eight years in the field, she has worked as an SEO leader at several companies both agency and in-house. She is currently Findmypast’s first in-house SEO specialist. Linkedin.com/in/angie-rooney/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585505154559-I3PHQ4IQL7SGZWQX57XK/book-example.png First Edition - Angie Rooney https://inhouseseo.co.uk/first-edition/eli-schwartz monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585504853342-FVO1NAV9Z16RSP6CQJM7/book-example.png First Edition - Eli Schwartz https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585504837553-ZIA3OQUO31BFAJ2V769O/image-asset.png First Edition - Eli Schwartz - About Eli Fascinated by how affiliates used SEO to generate traffic and leads for one of his early employers, Eli moved into the world of organic and growth and never looked back. Having spent over a decade in-house driving successful growth and SEO programs, Eli now works as an independent consultant, helping clients such as Mixpanel, Fishbowl, Getaround, Quora, Shutterstock, and Insight Timer. He also speaks at marketing events throughout the US, Europe and Asia. Linkedin.com/in/schwartze/ https://inhouseseo.co.uk/first-edition/dominik-schwarz monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585504505697-QJMI9ILHD9SYX3HFPW9L/Portrait_Dominik_Schwarz_v2.png First Edition - Dominik Schwarz - About Dominik Dominik began his career in online marketing back in the early days of 2005. It was here he discovered SEO, and soon became a specialist in the field. He now leads HomeToGo’s Inbound Marketing team, where it won the best in-house team award at the 2019 UK Search Awards. Before HomeToGo, he was Director SEO Europe for the travel search engine KAYAK. Dominik is also the founder of Vertical Inhouse, an organisation that provides resources especially for in-house SEOs. Linkedin.com/in/dominikschwarz/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585504493416-PCOP819CAG5Y6YUZZE1S/book-example.png First Edition - Dominik Schwarz https://inhouseseo.co.uk/first-edition/carly-steven monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585493994141-HPO29ADMQWZRT5OPXGNT/Portrait_Carly_.png First Edition - Carly Steven - About Carly Carly is an SEO veteran of the digital media industry, having worked in the field for over ten years. The Daily Mail was her introduction to both SEO and the newsroom, and she has been drawn to both ever since. After her time at The Mail, she served as a consultant for The Montreal Gazette, worked for City AM, and is now the Head of SEO for The Sun. Linkedin.com/in/carlywilkiesteven/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585493982261-ODV3182ABTXHQ757AYVC/book-example.png First Edition - Carly Steven https://inhouseseo.co.uk/first-edition/roxana-stingu monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585493331171-JR0JUCM6FZBPLDUN86XT/book-example.png First Edition - Roxana Stingu https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585493317229-JPQ6J80LR7KLE30CG282/Portrait_Roxana_Stingu_v2.png First Edition - Roxana Stingu - About Roxana Since 2006, Roxana has immersed herself in the world of digital marketing. Most of that has been in SEO roles, where she has specialised in technical SEO. Roxana is now the Head of SEO at Alamy, an online photo agency for stock, video and live news. She also speaks on SEO at conferences such as Brighton SEO. Linkedin.com/in/roxana-stingu/ https://inhouseseo.co.uk/first-edition/felix-w monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585492618684-DWMV6BILWPCDNE6A80D2/Portrait_Felix+Welckenbach_v2.png First Edition - Felix Welckenbach - About Felix Felix has worked in Search for over a decade, starting his career in SEO for an online dating agency in Hamburg. Over the years, he has worked in several industries, culminating in a Senior Manager role for an enterprise company in the travel industry in London. Recently, Felix launched his own consultancy to work with corporate clients to improve their SEO and digital marketing. Linkedin.com/in/welckenbach/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585492878407-APD6Q4UBNOWOAUI9POZV/book-example.png First Edition - Felix Welckenbach https://inhouseseo.co.uk/first-edition/adam-whittles monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585491771117-AJIZ1KKZ1AVLFNA3UGZL/book-example.png First Edition - Adam Whittles https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585492287411-Q7P9Z8NYAJ1XSM21H1S3/Portrait_Adam_Whittles_v2.png First Edition - Adam Whittles - About Adam Websites and custom-built PCs were Adam’s introduction to technology, and he discovered SEO soon after. He freelanced for several years, then started his agency career in 2012 with Ayima Search Marketing. After stints at two other agencies, Adam moved in-house to become an SEO Program Manager with Apple. Currently, he is the Head of SEO for AutoTrader, one of the UK’s most visible sites. Linkedin.com/in/adamwhittles/ https://inhouseseo.co.uk/first-edition/emirhan-yasdiman monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585487815913-UBPJCR16C5WHSER59CR7/book-example.png First Edition - Emirhan Yasdiman https://inhouseseo.co.uk/second-edition daily 0.75 2022-09-14 https://inhouseseo.co.uk/second-edition/moshe-ma-yafit monthly 0.5 2022-09-10 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625950981987-Q34JLXHEBXANRLSZWSJT/mastering-seo-2021-mock.png Second Edition - Moshe Ma Yafit https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623365414047-L8XHQSY7AU76H431C0ZA/020_Moshe+Ma-yafit_noBACK.png Second Edition - Moshe Ma Yafit - About Moshe Just over a decade ago, a young man called Moshe saw a TV programme about how a kid like him was doing amazing things with something called SEO. He’s recently joined Wix as a Senior Tech SEO after working as SEO lead at Natural Intelligence, and has a proven history of working on big and complex websites, including at Ladbrokes in the UK. Moshe sees his mission as boosting organic traffic for the brands he works with, and is passionate about sharing his knowledge to benefit the wider global SEO community. Linkedin.com/in/napo789/ https://inhouseseo.co.uk/second-edition/nick-wilsdon monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623365078882-EZJE20PW284WQ54UUX9T/021_Nick+Wilsdon_NoBACK.png Second Edition - Nick Wilsdon - About Nick SEO was about trying to open the ‘black box’ of Google when Nick Wildson joined the digital industry. Two decades on, he is an experienced marketer and strategist with a particular expertise in cross-platform campaigns. Nick is passionate about digital performance, integrated campaigns and generally joining up the dots. With a proven track record in everything from digital strategy to affiliate marketing and more, he shares his insights from working for one of the world’s biggest brands. Linkedin.com/in/nickwilsdon/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951108425-657R2UXT9VZL7PYWZ7FD/mastering-seo-2021-mock.png Second Edition - Nick Wilsdon https://inhouseseo.co.uk/second-edition/igal-stolpner monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Igal Stolpner https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623363949971-PADF902WZW5Y7T8BYXG3/Igal_Stolpner_noBACK.png Second Edition - Igal Stolpner - About Igal Investing.com is a global, financial-markets platform available in more than 30 languages. After being central to the platform’s success for the past 13 years, Igal is now seeking new challenges, but staying on as his former department’s advisor. His next move? Consulting on international SEO, while opening his own firm, where he will once again be running in-house SEO. Linkedin.com/in/igalstolpner/ https://inhouseseo.co.uk/second-edition/steven-van-vessum monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623364155614-70FC5JUM90Y5IXLIO9M7/024_Steven+Van+Vessum_NoBACK.png Second Edition - Steven van Vessum - About Steven Doing SEO since 2007 and ‘still in love with it’, Steven has progressed from a number of digital-marketing and SEO roles into co-founding a real-time SEO auditing and content change-tracking platform, ContentKing. As a result, he and his team have unique insight into the most common issues that have a negative impact on SEO performance. Linkedin.com/in/stevenvanvessum/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Steven van Vessum https://inhouseseo.co.uk/second-edition/felix-welckenbach monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623364283760-V423BNHWXSZP2MXAVAVK/Portrait_Felix%2BWelckenbach_v2.png Second Edition - Felix Welckenbach - About Felix Felix has more than a decade of international marketing expertise focussed on growing digital businesses. He started his SEO journey working at online-dating site ParshipMeetGroup before progressing to senior roles at live-entertainment company Eventim and then travel brand Expedia. He’s been in-house, worked as a consultant and currently works at Berlin-based travel firm HomeToGo. Linkedin.com/in/welckenbach/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Felix Welckenbach https://inhouseseo.co.uk/second-edition/adam-whittles-2021 monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Adam Whittles https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623364507434-V01B2ES1KIJYWKTMZV0M/Portrait_Adam_Whittles_v2.png Second Edition - Adam Whittles - About Adam Adam has more than 10 years of experience in digital marketing and is currently Head of SEO at AutoTrader, the UK’s largest automotive marketplace. As part of the marketing leadership team, Adam is jointly responsible for the company’s marketing budget, objectives and strategy, as well as managing the SEO team. He has previously held roles at a number of WPP/GroupM media agencies, including Head of SEO and Content Marketing at Mindshare. Before joining AutoTrader, he managed the SEO programme for Apple across EMEIA and emerging markets. Linkedin.com/in/adamwhittles/ https://inhouseseo.co.uk/second-edition/kevin-wiles monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Kevin Wiles https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623364700993-6CZOYCLZD1YALQP1XQAG/015_Kevin+Wiles_noBACK.png Second Edition - Kevin Wiles - About Kevin Kevin, who’s based in Stratford upon Avon, is the Group SEO Manager at high-street outdoors giant Halfords, where he applies his experience in helping businesses grow their online exposure, increasing revenue, traffic and overall keyword visibility. He also has deep familiarity with key CMS platforms such as Shopify, WordPress, Magento, OpenCart and Salesforce Cloud Commerce. Linkedin.com/in/kevinjwiles/ https://inhouseseo.co.uk/second-edition/david-williams monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623364891223-ZJESCML5PPXT7TBS04W1/005_David_Williams_noBACK.png Second Edition - David Williams - About David David has worked in a wide range of agency roles over more than a decade in SEO, with the last seven years spent working in-house for large ecommerce brands. Now, this particular ecommerce specialist is flourishing in an in-house role for UK retail giant Matalan, relishing the opportunity to focus all his energy on one website, helping one brand. Linkedin.com/in/-david-williams-9423832a/ At time of interview David was SEO Lead at Matalan https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - David Williams https://inhouseseo.co.uk/second-edition/eli-schwartz-2021 monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623362301571-KCF9AZVBJO0AIB0L64G5/Eli+Schwartz-white.png Second Edition - Eli Schwartz - About Eli Eli spent seven successful years leading the SEO team at San Francisco-based SurveyMonkey, becoming Director of Growth in 2017. He now works as an independent growth advisor and consultant, building on more than a decade of experience delivering global SEO strategies that dramatically increase organic visibility, at scale, for the likes of Shutterstock, WordPress, Quora and Zendesk. Linkedin.com/in/schwartze/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Eli Schwartz https://inhouseseo.co.uk/second-edition/dominik-schwarz-2021 monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Dominik Schwarz https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623362764754-UQTLBZDJ54YUB49CUPWS/Portrait_Dominik_Schwarz_v2.png Second Edition - Dominik Schwarz - About Dominik Dominik started building websites when he was 13 and founded an early web-hosting company, so is a highly experienced digital practitioner. His long history of working in the online industry spans corporate and agency roles, working on SEO alongside marketing and strategy. He now heads up inbound marketing as Chief Inbound Officer at holiday-rentals leader HomeToGo, alongside leading Vertical Inhouse, an organisation that provides resources for in-house SEOs. As a longstanding champion of in-house SEO, this year he’s revisited his call for greater professionalisation within our sector – with an even greater sense of urgency. Linkedin.com/in/dominikschwarz/ https://inhouseseo.co.uk/second-edition/jp-sherman monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623363140456-RF71LB78SR0H1UWPMTF6/003_PJ_Sherman_noBACK.png Second Edition - JP Sherman - About JP You’d have to look pretty hard to find an SEO with a more varied career. His CV includes spells as an amateur palaeontologist, an autopsy assistant, work in airborne special operations and as a massage therapist. He’s been happily working in SEO since 2001 and is settled in North Carolina, where he looks after search and what he calls ‘findability’ at enterprise software organisation Red Hat (now part of IBM). Linkedin.com/in/jpsherman/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - JP Sherman https://inhouseseo.co.uk/second-edition/jack-sperry monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Jack Sperry https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623363345781-08LZ8BKDWV0L9MB0VROE/013_Jack+Sparry_noBACK.png Second Edition - Jack Sperry - About Jack Jack has been managing teams and developing talent at mobile operator EE since 2016. He is an SEO leader with a decade of experience working in environments from FTSE 100 companies to startup ventures. He is currently responsible for all in-house SEO at BT, across the BT, EE and PlusNet brands, helping drive triple-digit year-on-year growth in these key trading areas. Linkedin.com/in/jacksperry/ At time of interview Jack was SEO Manager at BT https://inhouseseo.co.uk/second-edition/jenni-stacey monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Jenni Stacey https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623363522301-OPZWH38KRUWAPPTA3F0G/014_Jenni+Stacey_noBACK.png Second Edition - Jenni Stacey - About Jenni Jenni started working in SEO in 2009, armed with a marketing degree. Over the last decade, she has worked everywhere from B2B financial and professional services, to B2C home furnishings and sports, in large corporations and growing SMEs. Along the way, she’s completed multiple website migrations and CMS replatforms. All of that experience has come in useful since Jenni took on the challenge of heading up the web team at The Access Group, a major supplier of B2B software. Linkedin.com/in/jennistacey/ https://inhouseseo.co.uk/second-edition/roxana-stingu-2021 monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623363739458-Q6ZGQDB4QEBPP7AJDFPR/Portrait_Roxana_Stingu_v2.png Second Edition - Roxana Stingu - About Roxana After a decade helping the hosting industry with its SEO, including working for major brands like GoDaddy, Roxana made a career change two years ago to work for stock photography agency Alamy. She is all about sharing best practice within the SEO community – so others can get to the same conclusions she did, but faster. Roxana is a technical specialist – but her focus for Mastering In-house SEO this year is a people issue – how to work best with developers. Linkedin.com/in/roxana-stingu/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Roxana Stingu https://inhouseseo.co.uk/second-edition/dimitris-drakatos monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623279033979-GGPY4EQJ2MWLO7ATOFWA/004_Dimitris_Drakatos_v01.png Second Edition - Dimitris Drakatos - About Dimitris Formerly at UK fintech unicorn Revolut, since October 2020 Dimitris has been leading all the SEO and ASO work at startup Peanut, an app for connecting like-minded women throughout fertility and motherhood. A passionate digital marketer and SEO manager with more than eight years of experience across both inbound and digital marketing, Dimitris is convinced every SEO can make a difference. Linkedin.com/in/dimitrisdrakatos/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Dimitris Drakatos https://inhouseseo.co.uk/second-edition/charlotte-edwards monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Charlotte Edwards https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623279077830-0KSCJ5YG87WXBRIKD0SS/009_Charlotte+Edwards_noBACK.png Second Edition - Charlotte Edwards - About Charlotte Charlotte has come a long way since she started working as a temp at the London-based international affairs think tank Chatham House six years ago. She joined after working as a directory publisher and now is responsible for the organisation’s SEO, with the support of digital agency Torchbox. As well as driving traffic to its research, she reports on SEO statistics to senior staff at a weekly meeting. One of her favourite stats? Annual sessions on the Chatham House website have increased by more than 50 percent since she started. Here, she tells us a little about how she did that. Linkedin.com/in/charlotte-edwards-061694b8/ https://inhouseseo.co.uk/second-edition/ben-johnson-2021 monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Ben Johnson https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623279174748-OU7NIC61SGCRXCD273E2/Portrait_Ben_Johnson_v2.png Second Edition - Ben Johnson - About Ben Ben Johnson was introduced to SEO as part of Sky’s digital marketing team in the late noughties and has since worked with major brands including Rightmove and Network Rail. Today he is working as a freelance SEO, has taught himself programming on the side and is an enthusiast about ‘all things digital marketing’. He is also the founder of SiteKite.io, an automated SEO-testing tool. Ben is a returning contributor to this book and this year he explains how to show that you’re indispensable as an SEO. Linkedin.com/in/ben-johnson-238716ab/ https://inhouseseo.co.uk/second-edition/amanda-king monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Amanda King https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623279477030-BNGP9G9GQMWKPN9YAUWI/008_Amanda_Alice_noBACK.png Second Edition - Amanda King - About Amanda Sydney-based Amanda describes herself as a book and travel nerd that just happened to get into ‘solving puzzles’ as an SEO. Her career started in the days when SEO was a matter of ‘exact match keyword stuffing’, but these days, Amanda approaches digital marketing with a business-focused perspective. Her current role is helping Australian telco giant Optus with a range of SEO and project-management skills. Linkedin.com/in/amandaecking/ At time of interview Amanda was SEO Specialist at Optus https://inhouseseo.co.uk/second-edition/violette-moussavi monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623279873440-PK6RZBWHDR9V02NKPUPX/025_Violette+Moussavi_noBACK.png Second Edition - Violette Moussavi - About Violette After six years in a range of SEO roles, including in-house and agency positions, Violette is currently running the marketing department for GreenDropShip.com from its Los Angeles office. The US-based company distributes organic and natural groceries, as well as body-care and wellness products, to ecommerce retailers. Violette also works as an SEO Consultant, implementing organic-growth initiatives for emerging brands that want to improve search visibility.. Linkedin.com/in/violettem/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Violette Moussavi https://inhouseseo.co.uk/second-edition/orit-mutznik-2021 monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Orit Mutznik https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623280050990-XGZLPMFEU8F9UHXKZAHW/Portrait_Orit_v3-white.png Second Edition - Orit Mutznik - About Orit Working as an in-house SEO for more than a decade means Orit Mutznik has built up an impressive CV – but it’s her language skills, deployed across a range of marketing fields, that she thinks help her get things done as an SEO. She’s a linguistics graduate, and is fluent in English, Hebrew and Spanish, enabling her to take international leadership roles, lastly at investment platform eToro. Last year, alongside making Search Engine Journal’s list of top SEO experts, she told us how she achieved her relocation dream. Now, she’s living it, having recently moved to London to become Head of SEO at independent-fashion ecommerce platform SilkFred – and she still believes ‘speaking other people’s language’ is key. Linkedin.com/in/oritsimu/ https://inhouseseo.co.uk/second-edition/mordy-oberstein monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623280294680-TWQKI779Q03Q1GBHSZAQ/019_Mordy+Oberstein_noBACK.png Second Edition - Mordy Oberstein - About Mordy Israel-based SEO veteran Mordy describes himself as an SEO educator. That’s perhaps not surprising, as he is a qualified teacher, but these days, his role is to evangelise the WIX platform as its official SEO liaison. Mordy has learned a great deal about SEO by working in many parts of the sector, including time spent with SEO tool vendor Rank Ranger. Linkedin.com/in/mordy-oberstein-12551715/ At time of interview Mordy was SEO Community Liaison at Wix https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Mordy Oberstein https://inhouseseo.co.uk/second-edition/mark-preston monthly 0.5 2022-08-03 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Mark A Preston https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623280779239-D0VI2HBJE743MNTD761N/018_Mark+Preston_noBACK.png Second Edition - Mark A Preston - About Mark Mark has built and run agencies in the digital-marketing, and SEO, industry for 20 years. Three years ago, he moved in-house as head of search for Hakim Group, then becoming the head of digital, at what he says is the company he will work at until he retires. The reason for this is the fun he’s having building an in-house team to manage 100-plus individual brands – and outranking the ‘big boys’ with a tiny budget. Linkedin.com/in/markprestonseo/ https://inhouseseo.co.uk/second-edition/dan-rawley monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623361000659-H22NOY714QDH3AGE2N5K/011_Dan-Rawley_vnoBACK.png Second Edition - Dan Rawley - About Dan Journalism graduate Dan moved into SEO just three years ago but has built up a strong CV already, working both agency-side and in-house. Shortlisted for Young Digital Marketer of the Year at the Northern Digital Awards, he joined specialist educational publisher Twinkl two years ago to build SEO capability from the ground up. Linkedin.com/in/danjrawley/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Dan Rawley https://inhouseseo.co.uk/second-edition/ric-rodriquez monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623361932801-2W85O19G2YAL13ECRDDW/Portrait_Ric%2BRodriguez_v2.png Second Edition - Ric Rodriquez - About Ric Ric Rodriguez was a co-author of the first Mastering In-House SEO book last year, when he was the European search-marketing expert at the NYSE-listed technology firm Yext. Given his wide experience as client, agency and vendor, Ric – who’s now Search Director at the fine-jewellery brand Vashi – continues on the theme of collaboration. Here he explains how you can create meaningful relationships with your partners, creating value for everyone. Linkedin.com/in/ricprodriguez/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Ric Rodriquez https://inhouseseo.co.uk/second-edition/roman-sadowski monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623365217890-WPB44628PCKQFL2XWLNX/022_Roman+Sadowski_noBACK.png Second Edition - Roman Sadowski - About Roman Now at iProspect, Roman has led the SEO charge at Irish children's toy and entertainment products multinational Smyths Toys Superstores for six years. His work has included no-less-than three full website migrations, including acquiring Toys R Us’ Central Europe site, which saw him dealing with 20,000 301 redirects, as well as close liaison with the development team on SEO website optimisation, from 404 management to implementing hreflang, meta automation, YouTube optimisation, load times and more. Linkedin.com/in/roman-sadowski-3a2545187/ At time of interview Roman was Senior SEO Lead at Smyths Toys Superstores https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Roman Sadowski https://inhouseseo.co.uk/second-edition/fabrizio-ballarini-2021 monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623278958219-C1RNN8CUAEOUJ7WG6KRI/Portrait_Fabrizio_Ballarini_v2.png Second Edition - Fabrizio Ballarini - About Fabrizio After starting out as an SEO Specialist, and working for major brands at Ogilvy & Mather UK, Fabrizio came on board at Wise (formerly TransferWise) as Head of Organic Growth and SEO in 2015. Here he discusses why SEO is both so central to what his company does, and what’s their approach to driving organic growth. Linkedin.com/in/fabrizioballarini/ https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Fabrizio Ballarini https://inhouseseo.co.uk/second-edition/aaron-barefoot monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Aaron Barefoot https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623278980216-6ERCKHECXM3U8OKNYEBA/035_Aaron_Barefoot_noBACK.png Second Edition - Aaron Barefoot - About Aaron Aaron joined the London Stock Exchange Group after completing an 18-month contract leading a major brand launch at sister company Refinitiv. With a background in both agency and in-house SEO, he shares some of the key learnings he picked up from that billion-dollar transformation project. Linkedin.com/in/aaron-barefoot/ https://inhouseseo.co.uk/second-edition/limor-barenholtz monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951470318-PBN7HQ718UY5MWUWVM52/mastering-seo-2021-mock.png Second Edition - Limor Barenholtz https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623279004613-JSR679C36EBJFOJOM04N/Limor_noBack.png Second Edition - Limor Barenholtz - About Limor Limor says that she lives and breathes technical SEO, after spending more than a decade-and-a-half working in a variety of organic and paid online-marketing roles. Limor’s career highlights include spending six years at a major international agency, and eight years working as an in-house SEO. Most recently – and during Lockdown – she’s taken on the challenge of running SEO in-house at Similarweb, where she’s focussed on enabling growth. Linkedin.com/in/lem44/ https://inhouseseo.co.uk/second-edition/nicola-agius monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951386854-JDYR7NMA2JPNUGYQPDTR/mastering-seo-2021-mock.png Second Edition - Nicola Agius https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1623278929001-O2SFMHXM3A7T3IFV2YFQ/004_Nicola_Agius_NoBACK.png Second Edition - Nicola Agius - About Nicola In 2020, Nicola completed something of a career odyssey, having started off as a journalist for places like The Daily Mirror, The Sun and OK! magazine, before becoming full-time SEO Director at Jungle Creations, a London-based digital media company that operates themed channels, such as VT, Twisted and Four Nine. Skilled in SEO, but also adept at the technical skills, such as statistical data analysis, Nicola is adamant that everything she does is informed by her journalistic and content-writing experience. Linkedin.com/in/nicola-agius-8b330956/ https://inhouseseo.co.uk/home daily 1.0 2024-06-29 https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/fe6b9ec0-3bc5-4166-812b-d7b174387f62/mihseo3-book.png Home https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/8de208ae-9728-457f-aeff-a058d9d3ede2/simon-logo.png Home - Simon Schnieders, Founder of Blue Array shares why he published this book “We’re incredibly proud at Blue Array to have compiled our third in-house SEO publication. Previous editions have been Amazon best sellers and proven to be invaluable to both in-house and agency practitioners. For agency owners and freelancers, the book serves to help understand the struggles in-house people have, and therefore to help run better agencies and consultancies. For in-house folks, we hope this third edition serves to educate, captivate and possibly even commiserate. I am beyond excited to share this book again with the SEO community and deliver a record number of contributing co-authors, each with their unique perspectives.” https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/de27b3c2-e3d6-410b-aee9-e082b477e11e/012_MattJ_Blue.png Home https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1663018202033-MM9OWZV5F1F8FW2RW1V1/005___Rejoice_Blue.png Home https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1663018478139-IN070RYE8JY1L0WVTABP/007_Simon_Blue.png Home https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1625951386854-JDYR7NMA2JPNUGYQPDTR/mastering-seo-2021-mock.png Home - Mastering In-house SEO Second Edition https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585517933302-AWVKXM6M07PK2ESVU4QO/book-example.png Home - Mastering In-house SEO First Edition https://images.squarespace-cdn.com/content/v1/5e60f3eb1d84dc4205d3b5d1/1585063891280-BX5SJMUB4YK2ZQDNCEAB/acWRwn1IRoeooOE9jIvS_ba-academy-site-logo-white.png Home https://inhouseseo.co.uk/sign-up daily 0.75 2020-03-23 https://images.squarespace-cdn.com/content/v1/5ce46ee21028260001017459/1560272524094-TSRDPC9UVSWHDEXEUP2Z/20170619S1_Professional_Trainer_Model_Panting_064.jpg Sign Up https://images.squarespace-cdn.com/content/v1/5ce46ee21028260001017459/1558550191322-X47MBVEQV4F57QXT4DZ7/20170619S1_Professional_Trainer_Toes_009.jpg Sign Up https://images.squarespace-cdn.com/content/v1/5ce46ee21028260001017459/1558550191114-X5GS0CL71T2PC1KN934C/PDN41.jpg Sign Up https://images.squarespace-cdn.com/content/v1/5ce46ee21028260001017459/1558550190741-HKGEHTREIL6AFRRDMGL7/096300-R1-20.jpg Sign Up https://images.squarespace-cdn.com/content/v1/5ce46ee21028260001017459/1558550190838-YRH5DL1N40S92CYLNFD5/PDN13.jpg Sign Up https://images.squarespace-cdn.com/content/v1/5ce46ee21028260001017459/1558550190637-5XFCDVH3IYWHD1HXUFQX/20170619S1_Professional_Trainer_Trainer_Portrait_032.jpg Sign Up https://images.squarespace-cdn.com/content/v1/5ce46ee21028260001017459/1558550357787-I1LBEFL5UIPB0SUHCFJH/20170619S1_Professional_Trainer_Running_Backwards_034.jpg Sign Up