Alina Ghost

SEO Manager at Amara

When it comes to filter pages, most e-commerce sites just block them from being indexed. But Alina and her team found a way to turn these pages into another source of revenue for her company’s online store.

 
Portrait_Alina_Ghost_v2.png

About Alina

Alina discovered SEO when she began copywriting. After two years at Carpetright, she moved deeper into digital marketing, working for Debenhams before stepping into a more consultancy-based role as Marketing Manager at Tesco. She moved on to become SEO Manager for Amara where she led a team of 5. Alina currently runs a podcast called “SEO With Mrs Ghost”, where she discusses industry topics with other leading SEO figures.

Linkedin.com/in/alina-ghost-1026a050/

 

Necessary Evil to Notable Edge: Optimising Filter Pages for Ranking and Conversion

“…careful indexing continued over seven months. We followed the same process: find keywords we wanted to target, unblock relevant pages for indexing, and monitor their performance. Once those pages appeared in the rankings, we saw them make a phenomenal difference to our visibility and conversion.”

book-example.png
Previous
Previous

Ben Johnson

Next
Next

David Gerrard