Alina Ghost
SEO Manager at Amara
When it comes to filter pages, most e-commerce sites just block them from being indexed. But Alina and her team found a way to turn these pages into another source of revenue for her company’s online store.
About Alina
Alina discovered SEO when she began copywriting. After two years at Carpetright, she moved deeper into digital marketing, working for Debenhams before stepping into a more consultancy-based role as Marketing Manager at Tesco. She moved on to become SEO Manager for Amara where she led a team of 5. Alina currently runs a podcast called “SEO With Mrs Ghost”, where she discusses industry topics with other leading SEO figures.
Necessary Evil to Notable Edge: Optimising Filter Pages for Ranking and Conversion
“…careful indexing continued over seven months. We followed the same process: find keywords we wanted to target, unblock relevant pages for indexing, and monitor their performance. Once those pages appeared in the rankings, we saw them make a phenomenal difference to our visibility and conversion.”
