Alina Ghost
SEO Manager at Amara
When it comes to filter pages, most e-commerce sites just block them from being indexed. But Alina and her team found a way to turn these pages into another source of revenue for her company’s online store.
Necessary Evil to Notable Edge: Optimising Filter Pages for Ranking and Conversion
“…careful indexing continued over seven months. We followed the same process: find keywords we wanted to target, unblock relevant pages for indexing, and monitor their performance. Once those pages appeared in the rankings, we saw them make a phenomenal difference to our visibility and conversion.”