David Gerrard
Team Lead SEO at heycar
The most important ingredient to your success as an in-house SEO is relationship building. But what specifically does that mean? David Gerrard who defected from the agency world into an in-house role, breaks it down in detail.
About David
David fell into digital marketing after completing university. After a year of working in paid search, he discovered SEO and never looked back. He spent six years in three different agencies, leading SEO for a wide portfolio of clients. Wanting a change, he jumped ship to become the in-house Team Lead SEO for heycar, an online auto marketplace based in Berlin.
How To Win Friends And Influence People: SEO Edition
“…there are big differences between agency and in-house, the biggest being the depth I can get into working in-house. With agencies, I had a portfolio of clients to jump between, which made complex, time- consuming work difficult. At heycar, I can get my head into deep technical projects because I have the time.”
