Angie Rooney
SEO Lead at Findmypast
When Angie joined FindmyPast as the first in-house SEO, she had to tread carefully. Past mistakes and wasted efforts meant she had to be as diplomatic as she possibly could. A tale of balancing the need to dig into the past with a steadfast view on the future.
About Angie
Falling into SEO through a friend of a friend, Angie instantly gravitated to the creative and analytical mix SEO provided. Over her eight years in the field, she has worked as an SEO leader at several companies both agency and in-house. She is currently Findmypast’s first in-house SEO specialist.
History and Legacy: Joining A Company As The First In-house SEO
“…When I joined Findmypast, unpicking the agency’s SEO work to see what happened was fascinating. I did not point fingers, but looked for causes that would help me avoid a similar fate when implementing my approach.
It turned out that, because there hadn’t been an in-house SEO specialist, the agency was flying blind. Without guidance or the feedback loop that’s vital in an agency-client relationship, the agency experts delivered strategies and tactics that were never going to be successful.”
