Sam Robson
Director of Audience at Future
As the cliché suggests, each career is a journey. And as it evolves, so do you and the things you focus on. Sam looks at three stages of a career, and what he did at each stage that helped him build a career that took him to the top of SEO - and beyond.
About Sam
Sam has enjoyed a long career as one of the prominent SEOs in the media industry. Sam’s first media role was as SEO Executive at Future, back in 2011. He later went on to be Head of SEO and then Head of Audience Development at Future. After spending a year in 2017 as Group Audience Development Director at Time Inc., Sam returned to Future, where he is currently the Director of Audience. He is now accountable for all Future’s acquisition channels, including SEO, Social Media and PPC, with a team of 15 people based across Bath and New York.
The Journey: What To Focus On As Your Career Unfolds
“…The SEO community is very helpful: people are happy to share their material. So, if you are not sure about what results a change might bring, try to find someone who has already done it. You can then present it as “whilst we can’t be 100% sure on the benefit for us, this company saw a result of X% more traffic and I hope we’d see similar”. It is an effective way to win people over to your side without having to guess or exaggerate.”
