Dominik Schwarz
Chief Inbound Officer @ HomeToGo
In this philosophical piece, Dominik takes a critical look at the most common misconceptions around SEO and puts them to the test. He tops it off with his SEO Manifesto.
About Dominik
Dominik began his career in online marketing back in the early days of 2005. It was here he discovered SEO, and soon became a specialist in the field. He now leads HomeToGo’s Inbound Marketing team, where it won the best in-house team award at the 2019 UK Search Awards. Before HomeToGo, he was Director SEO Europe for the travel search engine KAYAK. Dominik is also the founder of Vertical Inhouse, an organisation that provides resources especially for in-house SEOs.
Why SEO is More Than SEO
“…SEO is complex, and something we need to work on constantly. That is why we have in-house SEOs. If you are new to a role or SEO is new to the company you work with, it is important that this gets acknowledged by people outside your team.”
