Tristram de Silva
Technical SEO Manager at Ticketmaster International
Imposter syndrome can claw at the confidence of even the most experienced SEO. Tristram recounts his encounters with imposter syndrome and the measures he took to beat it back.
About Tristram
Tristram has been in the SEO field since the early days of 2006. Over that time, he has worked with The Digital Property Group in a senior SEO role, consulted across the fashion, health, travel and retail industries, and more recently for LiveNation, one of the largest live entertainment companies in the world. Tristram has been with Ticketmaster for over seven years and is currently their Technical SEO Manager.
Imposter Syndrome And SEO: Beating Back Spectres Of Self-Doubt
“…I’ve spoken with many other in-house SEOs, and I often hear the same thing: struggling with limited resources and buy-in. This touches me personally. Ticketmaster is an energetic and dynamic business, we’re in strong growth, and we’re in the midst of a large replatforming project. Securing development resources in the face of stiff competition from other areas of the business is a constant struggle. It is easy to become demotivated when you are unable to get even the simplest, glaringly obvious, quick wins into production.”
