Luke Carthy
eCommerce Growth Consultant
Occasional calls to customer service about checkout problems went unresolved for over a year at this niche ecommerce company. Conventional wisdom was that the company's non web-savvy audience was making mistakes. Until Luke looked at the error log files. And yes, this has a lot to do with SEO.
About Luke
Luke Carthy is a veteran of the digital marketing and eCommerce space. He worked in-house for seven years in roles such as Marketing and eCommerce Manager before becoming an independent consultant. He now helps digital clients harness SEO, conversion optimisation and strategy implementation to build sustainable, measurable eCommerce growth.
How a “Simple” Point of View Made a £30,000/Day Difference
...prove the commercial value of a problem or task you have. It is easy to report a potential problem or log a request, but unless you can add context to the potential business impacts, your request ends up in a queue, like everything else. Whenever possible, I include the “commercial pain” with my reports, especially real dollar value or customer numbers affected. When it is painful enough, it encourages people to want it fixed right NOW.
