Simon Dance
SVP Growth at Lyst.com. Formerly Head of SEO Amazon (EU)
There is no shortage of tactics you can use in SEO. But are they what you should focus on? Simon approaches SEO from a principle-based view, and in the book he discusses five ways you can rethink SEO from a different perspective.
About Simon
Simon discovered SEO while working in the affiliate space. Having built a successful career in the field over the past 15 years, he is now a leader in the space. He has served as the Head of SEO (EU) for Amazon, Director of SEO for HouseTrip, and consulted for a number of high growth businesses, including Carwow and Domain. Simon is currently the SVP Growth for Lyst, an online platform that helps fashion lovers find exactly what they want.
Beyond tactics: Principles to drive strategic SEO
“…my ultimate aspiration is for SEO to become less of a stand-alone role and more a part of product and technology teams. SEO should be woven into the DNA of a business and driven by technology and product teams. And while SEO specialists can be advocates for that, their presence can also work against integration.”
