Amanda King
SEO MANAGER, OPTUS
Having the right relationships with the right people in your business means you’ll have time (and support) to build an SEO strategy.
About Amanda
Sydney-based Amanda describes herself as a book and travel nerd that just happened to get into ‘solving puzzles’ as an SEO.
Her career started in the days when SEO was a matter of ‘exact match keyword stuffing’, but these days, Amanda approaches digital marketing with a business-focused perspective.
Her current role is helping Australian telco giant Optus with a range of SEO and project-management skills.
At time of interview Amanda was SEO Specialist at Optus
It’s the micro-interactions you have every day that make the real difference to your SEO credibility
“...I don't have any kind of dollar value on what all of this preparation did for us when the iPhone 12 launched in Australia. But what I can tell you is that we had 33 percent higher visibility during pre-order for the iPhone 12, versus the iPhone 11. We also saw a similar increase in organic traffic year-on-year."
