Ben Johnson
FREELANCE SEO CONSULTANT
Sure, technical expertise is important, but building relationships and supporting your colleagues to get things done might make your job easier.
About Ben
Ben Johnson was introduced to SEO as part of Sky’s digital marketing team in the late noughties and has since worked with major brands including Rightmove and Network Rail.
Today he is working as a freelance SEO, has taught himself programming on the side and is an enthusiast about ‘all things digital marketing’.
He is also the founder of SiteKite.io, an automated SEO-testing tool.
Ben is a returning contributor to this book and this year he explains how to show that you’re indispensable as an SEO.
Why SEOs are indispensable – and how they can show it
“...you can add value over and above SEO just by taking more of an active interest in what matters to your peers. If you take a second to start thinking holistically about how your unique skills can help other areas of marketing, it will help your SEO work. It will also help the company. And it means you won’t end up being put in the corner because people don’t know what you do."
