Igal Stolpner
FORMER VP GROWTH & SEO, INVESTING.COM
When you’re operating a website in a competitive space, building your own tools and widgets, and offering them for free, can offer a fresh approach for SEO.
About Igal
Investing.com is a global, financial-markets platform available in more than 30 languages.
After being central to the platform’s success for the past 13 years, Igal is now seeking new challenges, but staying on as his former department’s advisor.
His next move? Consulting on international SEO, while opening his own firm, where he will once again be running in-house SEO.
SEO is the new ‘product’
“...One of the most important things an in-house SEO can do is make sure there’s a clear attribution model. If SEO has driven $300,000 in revenue, whether it’s sales or ads, you want to make sure the company is able to track and see it. Without this sort of information, it’s going to be very hard to attract management support – whether that’s to bring in new people, source new tools or prioritise development"
