Steven van Vessum
VP OF COMMUNITY, CONTENTKING
Focussing on long-tail keywords that might not make sense for competitors can help SEOs get a quick win, which build the authority needed to take on bigger targets.
About Steven
Doing SEO since 2007 and ‘still in love with it’, Steven has progressed from a number of digital-marketing and SEO roles into co-founding a real-time SEO auditing and content change-tracking platform, ContentKing.
As a result, he and his team have unique insight into the most common issues that have a negative impact on SEO performance.
Keep your eye on where the ball’s going – but implement what's working right now
“...When I see new Google algorithm update announcements, I take a note and schedule them for the future, to see where to fit it into our content-marketing roadmap, or if we’ll need to make changes to our site. But for me, it’s about keeping your eyes on where the ball is going, while implementing what's working right now."
