Jenni Stacey
HEAD OF WEB EXPERIENCE, THE ACCESS GROUP
Undertaking a restructure of your new company’s internal architecture (IA) isn’t for the faint hearted.
About Jenni
Jenni started working in SEO in 2009, armed with a marketing degree.
Over the last decade, she has worked everywhere from B2B financial and professional services, to B2C home furnishings and sports, in large corporations and growing SMEs.
Along the way, she’s completed multiple website migrations and CMS replatforms.
All of that experience has come in useful since Jenni took on the challenge of heading up the web team at The Access Group, a major supplier of B2B software.
Be prepared, be realistic – but expect the unexpected – when doing a big infrastructure project in-house
“...The reason I suggested the IA project was my conviction that good SEO comes as part of a coherent whole. In my current role, my remit covers all the fun acronyms, like UX and design, CRO, SEO, content and development. While they all have the ability to stand alone, they're intrinsically linked, and they all do a much better job when they work together, sharing knowledge and building on each other."
