Jack Sperry
SEO DIRECTOR, PHOTOBOX
Adopting an agile approach to project management has helped SEO drive more value to this huge brand in a fast-moving industry.
About Jack
Jack has been managing teams and developing talent at mobile operator EE since 2016.
He is an SEO leader with a decade of experience working in environments from FTSE 100 companies to startup ventures.
He is currently responsible for all in-house SEO at BT, across the BT, EE and PlusNet brands, helping drive triple-digit year-on-year growth in these key trading areas.
At time of interview Jack was SEO Manager at BT
Using agile to scale SEO across a FTSE 100 business
“...Every Thursday, the analytics team used to send this big pack of trade performance data, and in that first meeting, on the third or fourth slide, it said SEO traffic was down 40 percent on the year. I remember everyone just looking at me and it was very clear that my new mission was to try to improve that."
