Nick Wilsdon
CONSULTANT, VODAFONE
For the best results, consider bringing technical SEO in-house, where there’s understanding of all the departments and teams that need to be involved. Use agencies for tactical support on specific tasks.
About Nick
SEO was about trying to open the ‘black box’ of Google when Nick Wildson joined the digital industry. Two decades on, he is an experienced marketer and strategist with a particular expertise in cross-platform campaigns.
Nick is passionate about digital performance, integrated campaigns and generally joining up the dots. With a proven track record in everything from digital strategy to affiliate marketing and more, he shares his insights from working for one of the world’s biggest brands.
You’re responsible for a large proportion of sales at any large company – get the technical skills and embrace it
“...I find it useful to educate people about the difference between brand and generic traffic. Large brands have huge amounts of brand traffic and they will always get traffic from Google because a brand name like ‘Vodafone’ is relevant to many searches. The real challenge comes when you need to prove you can do better and win generic traffic. That’s when you start taking away traffic and potential sales from the competition."
