David Williams

SENIOR SEO MANAGER, JELLYFISH

Changing one small keyword from ‘leisure wear’ to ‘loungewear’ gave Matalan access to more than a million new potential customers.

About David

David has worked in a wide range of agency roles over more than a decade in SEO, with the last seven years spent working in-house for large ecommerce brands.

Now, this particular ecommerce specialist is flourishing in an in-house role for UK retail giant Matalan, relishing the opportunity to focus all his energy on one website, helping one brand. 

Linkedin.com/in/🚀-david-williams-9423832a/

At time of interview David was SEO Lead at Matalan

How knowing your terms can help you win friends and influence people

“...I got all the information for the men’s department and examined names for specific categories. At that time, Matalan had a category called ‘leisure wear’, which got 44,000 searches, and which we changed to ‘loungewear’ – because that gets 1.4 million. If you name your category without this kind of information, you may be targeting a term that’s got significantly less traffic."