Orit Mutznik
HEAD OF SEO, SILKFRED
Understanding the role and pressures of your development team can help you get projects done more quickly and achieve better results.
About Orit
Working as an in-house SEO for more than a decade means Orit Mutznik has built up an impressive CV – but it’s her language skills, deployed across a range of marketing fields, that she thinks help her get things done as an SEO.
She’s a linguistics graduate, and is fluent in English, Hebrew and Spanish, enabling her to take international leadership roles, lastly at investment platform eToro.
Last year, alongside making Search Engine Journal’s list of top SEO experts, she told us how she achieved her relocation dream. Now, she’s living it, having recently moved to London to become Head of SEO at independent-fashion ecommerce platform SilkFred – and she still believes ‘speaking other people’s language’ is key.
Why you should make SEO-dev relationships a constant priority – and three ways to do it
“... SEO professionals do not invest enough time in these internal politics and ‘soft skills’, which is a shame, because it’s something that is going to make your life so much easier. I think it's so important to talk about this, as you may be surprised to know how much good ‘people skills’ can help you."
