Mordy Oberstein

HEAD OF COMMUNICATIONS, SEMRUSH

Sticking to technical rules can give you a false sense of achievement. SEOs need to take a wider view that spans identity, authority and brand perception.

About Mordy

Israel-based SEO veteran Mordy describes himself as an SEO educator.

That’s perhaps not surprising, as he is a qualified teacher, but these days, his role is to evangelise the WIX platform as its official SEO liaison.

Mordy has learned a great deal about SEO by working in many parts of the sector, including time spent with SEO tool vendor Rank Ranger.

Linkedin.com/in/mordy-oberstein-12551715/

At time of interview Mordy was SEO Community Liaison at Wix

Why a growth mindset is the SEO's best tool

“... You need to think about SEO as the sum of all its parts. That means taking SEO from a more holistic point of view including the site’s identity, authority and overall brand perception. It requires us to think of a site from an ever-active growth mindset."