Adam Whittles
HEAD OF SEO, AUTOTRADER
The auto marketplace commissioned its own perfume as part of an SEO campaign. So how did this drive a massive increase in search performance for a new keyword?
About Adam
Adam has more than 10 years of experience in digital marketing and is currently Head of SEO at AutoTrader, the UK’s largest automotive marketplace.
As part of the marketing leadership team, Adam is jointly responsible for the company’s marketing budget, objectives and strategy, as well as managing the SEO team.
He has previously held roles at a number of WPP/GroupM media agencies, including Head of SEO and Content Marketing at Mindshare.
Before joining AutoTrader, he managed the SEO programme for Apple across EMEIA and emerging markets.
Strategy in action – how AutoTrader brought the ‘smell of success’ into our bid to boost sales of new cars
“...We’re incredibly proud of this campaign, not least because of the results, but also the level of collaboration between our teams. There’s a tendency in SEO teams to remain siloed and narrowly focused on what we are doing day-to-day. But we learned that having conversations with multiple teams, asking questions and generally influencing others is key to success."
