Kevin Wiles
GROUP SEO MANAGER, HALFORDS
What happens when you need to merge two websites that each have different content and KPIs? It takes a new approach to SEO.
About Kevin
Kevin, who’s based in Stratford upon Avon, is the Group SEO Manager at high-street outdoors giant Halfords, where he applies his experience in helping businesses grow their online exposure, increasing revenue, traffic and overall keyword visibility.
He also has deep familiarity with key CMS platforms such as Shopify, WordPress, Magento, OpenCart and Salesforce Cloud Commerce.
Why education is key to success
“...You’re no longer going to be seen as saying ‘the SEO team needs this to drive X number of incremental visits or sales’. It’s about saying ‘if we improve the efficiency of your category pages, we can support you against your X, Y and Z metrics’. Suddenly, the perception of SEO changes to be something that can support their work, rather than them supporting yours."
