Felix Welckenbach
DIRECTOR INBOUND MARKETING, HOMETOGO
Although the travel industry has been hit hard by the pandemic, a data-led strategy, and the right media relationships, could help you weather the next crisis.
About Felix
Felix has more than a decade of international marketing expertise focussed on growing digital businesses.
He started his SEO journey working at online-dating site ParshipMeetGroup before progressing to senior roles at live-entertainment company Eventim and then travel brand Expedia.
He’s been in-house, worked as a consultant and currently works at Berlin-based travel firm HomeToGo.
How combining data, technology, content and PR helped HomeToGo navigate Covid-19
“...We work with both internal and external data sources to identify short- and long-term trends. We slice down into different geographies, identifying things like whether people are travelling more domestically, or people are booking further out or closer to the date, and so on. We've built a process here – working to identify the hottest topics in our markets – and then working with B2B and B2C media to tell compelling stories about them."
