Dan Rawley
SEO SPECIALIST - INTERNATIONAL AND START-UPS, TWINKL EDUCATIONAL PUBLISHING
Driving a 70 percent increase in traffic over 12 months was an ambitious target, but one that this educational publisher met easily, thanks to a new approach to SEO.
About Dan
Journalism graduate Dan moved into SEO just three years ago but has built up a strong CV already, working both agency-side and in-house.
Shortlisted for Young Digital Marketer of the Year at the Northern Digital Awards, he joined specialist educational publisher Twinkl two years ago to build SEO capability from the ground up.
Using SEO to help my company pivot during lockdown
“...I use Google Trends to spot demand for a new product in other markets before the UK has even started to search for it. This means that we’re totally set up and ahead of all our competitors when people do start searching. Here, I could see that this would be a great way of keeping up with what people were searching for around home-schooling during the pandemic."
