Ric Rodriquez
SEARCH DIRECTOR, VASHI
Spending some time understanding the vendor-sales process means you’ll start off on the right foot and more likely get what you want.
About Ric
Ric Rodriguez was a co-author of the first Mastering In-House SEO book last year, when he was the European search-marketing expert at the NYSE-listed technology firm Yext.
Given his wide experience as client, agency and vendor, Ric – who’s now Search Director at the fine-jewellery brand Vashi – continues on the theme of collaboration. Here he explains how you can create meaningful relationships with your partners, creating value for everyone.
How to avoid bad decisions in your first procurement process? Be prepared – and be honest
“... Sales teams also often have access to some incredible resources, so they can help you create business cases, get buy-in from your stakeholders and push the boundaries of what you believe is possible. If you’re bought into what’s being sold, you could even set up higher-level meetings with senior people you need on board."
