Mark A Preston
HEAD OF DIGITAL, HAKIM GROUP
Ditch the checklists and stop obsessing about ranking numbers. Instead, focus on the unique things that a business has on offer for its customers.
About Mark
Mark has built and run agencies in the digital-marketing, and SEO, industry for 20 years.
Three years ago, he moved in-house as head of search for Hakim Group, then becoming the head of digital, at what he says is the company he will work at until he retires.
The reason for this is the fun he’s having building an in-house team to manage 100-plus individual brands – and outranking the ‘big boys’ with a tiny budget.
Seeing the true value of SEO - by understanding the businesses you're working with
“...From an SEO perspective, that’s ranking number one, and driving new patient appointments and new business. That’s our metric of SEO success. So, if you type, ‘Opticians [Location]’ into your search and our branch is number one, above the big brands, that’s fantastic. However, that’s just the start of the journey. You need to make sure people are booking, too."
