Dominik Schwarz
CHIEF INBOUND OFFICER, HOMETOGO/VERTICAL INHOUSE
SEO is about more than technology. So make sure you’re on top of the numbers, know who you’re talking to and have faith in your craftsmanship.
About Dominik
Dominik started building websites when he was 13 and founded an early web-hosting company, so is a highly experienced digital practitioner.
His long history of working in the online industry spans corporate and agency roles, working on SEO alongside marketing and strategy.
He now heads up inbound marketing as Chief Inbound Officer at holiday-rentals leader HomeToGo, alongside leading Vertical Inhouse, an organisation that provides resources for in-house SEOs.
As a longstanding champion of in-house SEO, this year he’s revisited his call for greater professionalisation within our sector – with an even greater sense of urgency.
SEO is a craft – and in-house SEOs need to professionalise it fast – or we’ll make ourselves obsolete
“...You also need to stop being shy about being compared with other marketing channels. SEOs need to play with the ‘big boys’ and be taken as seriously as the TV or the PPC people. We know that SEO is consistently delivering massive value – and we should go with our heads held high into any c-suite or investor meetings – and demonstrate that."
