JP Sherman
MANAGER OF SEARCH & FINDABILITY, RED HAT
Google may bring search traffic to your site, but it’s a focus on findability that will mean people can get what they need once they arrive.
About JP
You’d have to look pretty hard to find an SEO with a more varied career.
His CV includes spells as an amateur palaeontologist, an autopsy assistant, work in airborne special operations and as a massage therapist.
He’s been happily working in SEO since 2001 and is settled in North Carolina, where he looks after search and what he calls ‘findability’ at enterprise software organisation Red Hat (now part of IBM).
Knowledge wants to be free – but SEOs still need to make it findable
“...Site search is really important in all of this. Of course, I have to do this correctly for pragmatic reasons – if someone can find what they need on the site with my tool, that reinforces trust and our expertise. If they can't, Google is less than two seconds away."
