Eli Schwartz
GROWTH CONSULTANT AND ADVISOR
Don’t pigeonhole yourself as an ‘in-house SEO’ if you want to make a career in SEO. Get to know the business, embrace ‘product’ and take credit for your work.
About Eli
Eli spent seven successful years leading the SEO team at San Francisco-based SurveyMonkey, becoming Director of Growth in 2017.
He now works as an independent growth advisor and consultant, building on more than a decade of experience delivering global SEO strategies that dramatically increase organic visibility, at scale, for the likes of Shutterstock, WordPress, Quora and Zendesk.
Now’s the time to think about a long-term career in SEO
“...SEO is not a ‘support function’ at all. At SurveyMonkey, two thirds of the company’s revenue was driven by SEO. Why should I fade into the background when I was the biggest revenue driver there? Salespeople get cheered, and patted on the back, and given gold rings every time they close a deal. But as an SEO, you’re driving revenue of equal or greater value, every hour. So take credit for the things you do."
