Roman Sadowski

SEO ACCOUNT MANAGER, IPROSPECT

When 60 percent of your revenues come from organic traffic, a website migration can be a risky business. Here’s what Roman learned helping the Irish toy brand. first months at Tide, and what she learned along the way.

About Roman

Now at iProspect, Roman has led the SEO charge at Irish children's toy and entertainment products multinational Smyths Toys Superstores for six years.

His work has included no-less-than three full website migrations, including acquiring Toys R Us’ Central Europe site, which saw him dealing with 20,000 301 redirects, as well as close liaison with the development team on SEO website optimisation, from 404 management to implementing hreflang, meta automation, YouTube optimisation, load times and more.

Linkedin.com/in/roman-sadowski-3a2545187/

At time of interview Roman was Senior SEO Lead at Smyths Toys Superstores

Whether adopting the latest software or acquiring another brand’s website – a bad migration is something you might never recover from

“... Language was another interesting point that we didn't think about. Google in Germany picked up our UK website because it was just much stronger, so if you searched for Smyths stores in Germany, our UK website would come up, and people wouldn't click because it wasn't in German."